Week 2: Topic 1 & 2

Topic 1: Social Listening

Dutch Bros. Coffee is all over social media. Most have their own Twitter, Instagram, and Facebook accounts to keep everyone in the loop on their deals and monthly and seasonal specials. Their value proposition is to serve good tasting coffee, as well as other drinks, in a quick and friendly environment. As I scrolled through my Twitter using the #dutchbros, I found both their posts, as well as posts by consumers. I searched for both good and bad posts, with good posts being more popular. 
Some aspects of Dutch Bros. Coffee that relate to marketing is their customer base, word of mouth, and specials that bring in more customers. Challenges that this company faces is having to compete with other local coffee shops. For example, the Dutch Bros. location I go to in Albany is on the same street as both Starbucks, and The Human Bean, which of all are drive thru. But who knows, maybe their quick and friendly service will win over coffee loving customers!
If I was a company manager, I would respond to customers by putting myself in their shoes. I would figure out how to make my business stand out compared to others, and make sure that I hire the best possible employees, and service the best possible coffee at a decent price.


Topic 2: Marketing In The News

In the, "What people are talking about today:", section of this article, it talks about how CVS is getting body-positive. The drugstore giant said they have created a heart-shaped insignia called the, "CVS Beauty Mark", that it will stamp on images that have not been altered significantly. The overall goal is to have its own brand beauty images that are free of touch ups by April 2019. It is feasible that some beauty brands might be opposed to this idea about showing models' pores and wrinkles, but the overall question is, "but seriously, how many customers will object to this?".
To most, this would be considered an issue in marketing. Makeup brands want to have wrinkle and pore free models to really try and sell out their products. But overall, there will always be the constant debate on whether or not that is necessary, and how inner and natural beauty is more important than an air brushed model on a billboard or in a magazine.
CVS's value proposition seems to be that they want to stand out and pursue natural beauty to sell brands and products.
I learned, as well as realized, that there are companies out there who do care about the whole pursuing natural beauty thing. It is definitely a way to stand out and bring in a more broad customer base.


http://adage.com/article/news/wake-call-cvs-victoria-beckham-vice-h-m-super-bowl/311944/

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